Market Creation is Hard: Seth Godin at the 2011 Acumen Fund Investor Gathering
Seth Godin speaks at Acumen Fund’s 2011 Investor Gathering on the difficulties social enterprises face in selling their products to low-income markets.
SETH GODIN has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. Read his blog at http://sethgodin.typepad.com/ . Follow him on Twitter @ThisIsSethsBlog