Acumen Blog

sasha-dichter

Hiring a World-Class Marketer and Storyteller

Acumen is hiring a Director of Marketing and Communications. Below, Acumen’s Chief Innovation Officer Sasha Dichter describes what this role means and what he is looking for. 

What could be better than hiring the right person for a transformative job, one that allows them to use their skills, their passion, their energy and their knowledge to change the world?

I’m looking for someone to run all of marketing and communications at Acumen.  “Marketing” in the fullest sense of the word, the way Seth describes it as “transform[ing] the way you and your organization spread your ideas, engage with customers and most of all, think about what you make and why.”

I deeply believe that Acumen has a powerful story to tell.  And I know that telling this story in the right way to the right people won’t only be transformative for us as an organization, it will help the world understand that intractable problems can be solved, it will shift global conversations about dignity and inequality and connection, it will demonstrate the potential of a new breed of values-based leadership.

I’m guessing that the right person for this job has around 15 years of professional experience; is a thinker and a doer and a troublemaker in the best sense of the word; is someone who cares deeply, synthesizes easily, learns quickly.  You don’t have to be an expert in poverty or international development, but you do have to be a truth-seeker who cares about this work in real way.

Even if you’re not this person, I bet you know someone who knows someone who…..you get the idea.  So please spread the word.

I can’t wait to read the applications, because I know that I’ll be surprised and delighted and that I’ll learn a lot from all of you.  (If you do apply, please take a risk and shine).

Here’s the full job description, so you can just forward this post to the right people.

Or forward this link: http://acumenfund.theresumator.com/apply/KenPu7 

Acumen – Director of Marketing and Communications

Acumen is hiring a Director of Marketing and Communications, a seasoned marketer who thrives on taking the complex and making it meaningful, visceral, understandable, and personal.  We believe we have an important story to tell about the transformative impact we, and the world, can have on poverty.  It is a story of innovation, of possibility, and of human dignity.

You are someone who cares about the problems of global poverty and of inequality, and you bring world-class talent as a marketer, a communications professional, and a storyteller and a thinker.  You understand that the future of marketing is about trust and relationship-building, about how an organization can represent and transmit a set of values in everything it does.  You are energized by the idea of digging in deep to understand what Acumen has to offer, and you have the skills and relationships to bring the latest thinking, tools, ideas and action to sharing our unique story with the world.

About the Role

Reporting to the Chief Innovation Officer, this role requires:

  • World-class marketing and storytelling experience.  You have more than a track record in marketing, brand management, communications and storytelling.  You understand that marketing ultimately is about creating meaningful connection that drives action, and that a catalytic approach will accelerate the impact of our work by creating broader and deeper understanding of our values, our progress and our impact.  This will help us continue to lead our sector and be a beacon for what is possible in the fight on global poverty.  The chops you bring are in managing or advising big or upstart brands, in thinking strategically and in telling stories.  You are digitally native or know how to find and manage talented people who use video and online tools to create change.
  • Demonstrated capacity to develop, refine and transmit Acumen’s message to key stakeholders—our Partners, our Advisors, our peers, and our community around the world.  You are skilled in taking a rich, complex message and boiling it down to its essence.  Better yet, you have the audacity, imagination and skills to activate our teams around the world to systematically discover, raise up and share important and inspiring stories—stories from from the slums of Kenya, from the mountains of Pakistan, from smallholder farmers in Ghana or from the poorest state in India—to teach our community and the world about how to make real and lasting change in the fight on global poverty.
  • Strategic thinking, solutions design and internal/external evangelism. You are a highly strategic thinker, comfortable with sophisticated financial products and interested in the nuances of poverty alleviation, who will mine the richness of all we are learning and empower our global organization to share what we are learning in more exciting and visceral ways.
  • Exceptional writing and communications skills.  You will ultimately have the final word on all external and internal communications by Acumen and will serve as a key advisor to Acumen’s Management Committee and to the CEO.  You must be a strong writer who is comfortable managing and representing the multiple voices of Acumen.
  • A deep commitment to our mission.  We are looking for a leader with evidence of empathy, passionate curiosity, and a commitment to helping others. You have a demonstrated interest in creating large-scale change, and you have relevant exposure to work in the social sector, whether locally or globally.

Specific responsibilities include:

  • Evolve Acumen’s current marketing and outreach to create much stronger connection to and relationship with the Acumen brand and the values it represents.  Strengthen Acumen’s positioning as a go-to source for ideas on the role of patient capital in fighting global poverty.
  • Enhance Acumen’s brand salience, brand engagement, brand congruence and brand velocity. Help our key stakeholders understand what we do, why we do it, and how it’s relevant to them.  Ensure that they feel heard, and that they can meaningfully engage with Acumen and with our work.  Invite leading-edge thinkers into our work to ensure we stay highly relevant and innovative.  Create experiences that uniquely amplify our message and draw partners to us in a deep and meaningful way.
  • Create a system to surface, develop and publish compelling stories based on our work. Drive discovery of the best thinking at Acumen (using new or old forms of technology) and quickly transform these insights into stories that can be used to accelerate the work of  Acumen’s Business Development team, our Communications team, the Office of the CEO, and Acumen’s Country Leaders, accelerating our ability to raise funds, to share what we are learning, and to influence a broader conversation about new ways to solve seemingly intractable problems.
  • Oversee global communications, including all press and PR across all of Acumen’s geographies and all of Acumen’s digital properties (including video and online fundraising). You will lead and manage the team responsible for sharing our best front-line thinking and insights across five regions, whether through Op Eds and external media, thought pieces that move the conversation in our sector, or materials for communications with Acumen’s key funders, Advisors and Board members.
  • Provide direct support to Acumen’s CEO, Jacqueline Novogratz, and work with the Chief of Staff to the CEO to ensure maximum impact of her communications—whether written, in the press, or in public speaking opportunities. Continue to position Acumen’s CEO as a key thought leader in development and social enterprise, positioning her for increased visibility in global conversations on the role of capitalism, philanthropy and markets in creating a more inclusive economy.
  • Lead a matrixed global team of eight, including a core team of four professionals based in New York

Qualifications & Characteristics

Passion, entrepreneurial spirit, and rejecting the status quo are just a few of the things that Acumen team members have in common.  They also share a commitment to, and enthusiasm for, the organization’s mission and business model, coupled with respect for our core values: generosity, accountability, humility, audacity, listening, leadership, integrity, respect.

Ideal candidates for this role also have:

  • 15+ years of work experience, ideally a blend of private, social or non-profit sector.
  • Highly creative, comfortable with ambiguity, interested in big, thorny questions.
  • Strong network of relationships with thought leaders in your space, and the capacity to effectively enlist and engage leading thinkers and doers to support our work.
  • The ability to thrive in an ambiguous environment, provide leadership and direction to the team when there are curve balls, and to lead with inspiration, resilience and resolve.
  • High capacity to collaborate across matrixed teams, as well as the ability to exert influence both with and without formal authority.
  • Eagerness to travel globally across the developing world (anticipated 10-20% travel).
  • Permanent authorization to work in the United States.

Compensation

Acumen offers competitive compensation for the international development sector, commensurate with experience. Compensation includes a base salary, an annual bonus based on achievement of individual and organizational goals, health insurance, and an employer-sponsored contribution to a defined contribution retirement program.

Location

This role is based in Acumen’s New York City office at 15th Street and 9th Avenue.

For Consideration

Please apply online through this link to submit your resume and answer the following two questions. Feel free to have your written responses refer to websites / videos / published work online.

  1. Introduce yourself
  2. Describe three brands you have worked on and what you did to make them succeed

Applications will be considered on a rolling basis, so candidates are encouraged to apply as soon as possible.

Comments

10 Books We’re Reading This Summer

What are you reading? It is a common question here at Acumen, an organization full of avid readers constantly trading favorite book titles that discuss leadership, impact, development and branding. Here are 10 stellar books we’re reading this summer. These books and others provide a framework of thinking, a spark of new ideas, a platform for debate. So, what are you reading? [Read More]

How Acumen Brought Back my Fire

Eda is an East Africa Regional Fellow from Nairobi, Kenya and is the Founder and Director of Halisi Trust, an organization that seeks to challenge the vices that plague society and encourage transformational development in Kenya’s youth. When Eda applied for the East Africa Fellows Program, she felt disillusioned and stuck. Below, Eda discusses how Acumen’s Regional Fellowship Program brought back her fire. Now, Eda has engaged nearly 6,000 people through outreach events and the Mkenya Halisi movement continues to grow. Acumen is currently accepting applications for the next class of East Africa Fellows. APPLY TODAY! [Read More]

Imagining the world as it could be

Christine Gitau is an East Africa Fellow and an enterprise coach at Craft Afrika, which provides business support services to craft entrepreneurs, enabling them build viable and thriving businesses in Kenya. At Acumen we often use the term “Moral Imagination” when talking about leadership. Christine wrote a reflection on how this concept has shifted her thinking. We could not be more proud of what she is building! [Read More]

How two Acumen Fellows are disrupting the education model in India

Whether its running youth soccer programs, providing vocational training services, or transforming the education system in India, Acumen India Fellows are driving real change in their communities.  Abbas Dadla and Abhilasha Sinha are India Fellows who are addressing the teacher shortage in India through the use of technology and peer collaboration. Find out what they are building below.  If you have grit, resilience and a commitment to creating change in your community in India, East Africa or Pakistan, we encourage you to apply for the Regional Fellowship Program! [Read More]

Meet Manjushree Patil, Founder of Aatman Academy

This month saw violent tragedies in Pakistan and Kenya, regions where Acumen works and which five classes of Acumen regional fellows call home. Among them there are dedicated teachers like Acumen India Fellow Manjushree Patil, crusaders against sex trafficking, builders of government, creators of liberating mobile medical technologies, and curators of slum sports programs. The need for strengthening the connections between those who are working for positive change against seemingly impossible odds has never been greater. We at Acumen have never been prouder to be the thread tying together these courageous individuals. Read more about Manjushree and how she is changing her community in India below! [Read More]

No, not silence again!

The Acumen Fellowship’s Cambridge Leadership Associates (CLA) training is notorious for digging deep, breaking Fellows down to reveal their deepest fears, identifying the sources of resilience that will fuel them with the tenacity to continue along the path to social change. Kahabi G. Isangula is an East Africa Regional Fellow living in Tanzania and recently participated in our CLA training. Get an idea of what it is like, below!  [Read More]

Announcing the Class of 2015 Acumen Global Fellows

Acumen Global Fellows are architects for the impact sector. They are innovators, game changers, visionaries, with various professional experiences looking to make substantial change in the world. They have thrived in companies such as Google; they have started their own companies in Sri Lanka and Canada.  They are choosing the challenge of working alongside our portfolio companies and immersing themselves in a rigorous leadership training. [Read More]

Welcoming Ajit Mahadevan as Acumen India Country Director

We are pleased to announce that Ajit Mahadevan will be joining Acumen as India Country Director. Ajit joins Acumen from Ernst & Young, where he has served as Advisory Partner & Leader (Life Sciences) for the past six years.  At EY, he was a strategic advisor to the leadership of some of the leading Indian and global life science and healthcare players with the focus being business transformation and growth.  Prior to his time at E&Y, Ajit was President of Piramal Healthcare, one of the leading pharmaceuticals companies in India, where he built the international business from inception in 2002 to $300M by the end of 2008. Ajit held multiple leadership roles across strategy, M&A and business leadership. During his tenure at Accenture’s Strategic Services practice in UK and India, he led the development of one of the firm’s largest and most successful internal projects – the Offshore Development Centre in 2001, which has now grown to about 100,000 people across multiple cities in India. Ajit has worked in an advisory capacity to Acumen in the past, most recently participating in Regional Fellows selection panels in Mumbai. [Read More]