Maternal health is one of the most pressing problems in our world. What would happen if a group of creative minds banded together to spread awareness around this issue and make it obvious?
We asked this question in our most recent Search for the Obvious challenge on maternal health. After combing through submissions, the judges have spoken. We’re proud to announce the challenge winners, who have creatively shown the world why moms truly matter:
We were impressed by the originality and diversity of all submissions. But most of all, we were struck by the depth of passion each contributor showed for elevating this issue in the public eye. Watch the winning video below, which will appear on the YouTube homepage this Mothers’ Day (thanks YouTube!).
Other winning submissions included creative print advertisements, essays, guerilla marketing campaigns, and Tweets – some of which are featured below. Our hope is that these videos, images, and messages will work their way around the web and continue to stimulate people to think about the importance of moms in our lives. So let’s band together this Mother’s Day, and promote an issue that is very real to all of us. Here are some specific ways you can take action:
- Donate to Acumen Fund investee, LifeSpring’s GlobalGiving page and sponsor a safe childbirth in India.
- Tell your mom or any mom you love her by sharing the winning video: http://www.youtube.com/watch?v=3D6s36W1Ngk – A group of sponsors will each donate a penny for each view the video receives in May. Proceeds will be donated to Christy Turlington Burns’ organization, Every Mother Counts.
More than 1,000 mothers each day give their life while giving life. 8/10 deaths could be easily prevented. http://j.mp/savemoms Pls RT! [Click here to retweet!]
Crafted by Jason M. Burke.
Winning ad by Daniel Paredes
Finally, we extend many thanks to our co-sponsor, ABC’s initiative, Be the Change: Save a Life, and our media partner, GOOD Magazine.
James Wu is Curator of Search for the Obvious and a Senior Associate in Business Development at Acumen Fund.