80% of the Kenyan population (30 million people) derive their livelihoods from farming. Average landholding in the country continues to shrink; Kenya’s average farm size is less than 2.5 hectares of land.
A powerful route to economic growth for Kenya’s smallholder farmers is access to productive agricultural assets; however, 36% of rural Kenyans have no access to any form of financial services, making these assets unattainable.
Juhudi Kilimo provides microfinance loan products that allow Kenyan smallholder farmers to access high-quality agricultural assets that enhance the productivity of their farms.
Smallholder farmers use Juhudi Kilimo’s financing products to acquire assets like irrigation equipment, chicken coops, or improved breeds of dairy cows that can produce more than four times more milk per day than local dairy cows in Kenya. This improved productivity in dairy, for example, has the potential to increase household productivity by $600 annually.
Juhudi Kilimo plans to increase its client base from 10,000 borrowers (as of March 2013) to over 100,000 by the end of 2015 – aiming to improve the lives of nearly 500,000 rural Kenyans.
Juhudi Kilimo also offers technical support to its farmers, delivering information and services directly and through strategic partners.