A brokerage firm designed to help America’s Hispanic communities improve their financial literacy, build credit and plan tangible pathways to a secure future

Financial Inclusion



The Challenge

The poverty rate among Hispanics is more than 22 percent, as compared to 11 percent for white Americans and 15% for all Americans. Nearly half (47 percent) of Hispanics are underbanked, and more than 80 percent make less than $50,000 per year. As a result, low-income Hispanics in the U.S. face challenges accessing financial products and rely on pay-day lenders with interest rates as high as 400 percent.

The Innovation

Listo Financial provides transparent and responsible financial services to underserved, low-income Hispanics and Latinos. Through a multilingual, tech-enabled retail experience, Listo offers tailored financial advice and direct access to responsible insurance and loan products. The company also collects and analyzes customer data to inform product design and risk-assessment.

The Impact

As the fastest growing ethnic group in the U.S., Latinos are expected to reach 25 to 30 percent of the U.S. population by 2050. Nearly 40 percent of Hispanics have sought alternative financial services in the past 12 months. Listo provides access to life-changing financial services for unbanked and low-income Latinos, creating tangible pathways toward financial success.

Get Our Newsletter To Stay Up To Date