Kenya Education Market Research

Entrepreneurs and investors need reliable, clear market insights to inform decision-making. However, there is a lack of this data in Kenya. To address this need, Acumen led a process to gather market-oriented insights on the desires, motivations, perceptions, and willingness to pay of key education stakeholders. With this research, Acumen aims to support education entrepreneurs, investors, and the broader education community with key insights that can help create greater transparency, improved expectations, a greater diversity of relevant solutions, and more effective education businesses in Kenya. The goals of this research are to:

• Create more market insights for the Kenyan education ecosystem
• Empower education entrepreneurs with the data for product development and adoption
• Inform other key stakeholders, like investors, to make better decisions