The Challenge

Most farmers in rural Madhya Pradesh, a state in central India, earn less than $2.50 a day and rely on cattle-herding to supplement their incomes. Additionally, many smallholder farmers often have limited bargaining power and lose profits to middlemen.

The Innovation

The company utilizes technology at every step of their operations to increase the quality of their product and make the entire process more transparent for participating farmers, which breeds loyalty along the supply chain. Training, basic veterinary care, high-quality inputs and services improve both output and quality of milk, and farmers become loyal to Sahayog due to the positive impact.

The Impact

Over 64 percent of Sahayog’s farmers live below the local poverty line. Partnering with Sahayog has increased their daily incomes by an average of 20 percent.