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Frontier Markets

A distribution company that ensures affordable, renewable energy products reach India’s most remote communities

  • Company
  • Energy
  • India
  • 2015
  • Active

The challenge

In India, more than 73 million households, half of which are in Rajasthan, lack access to energy and are left to rely on kerosene to light their homes. While several companies have created innovative products to provide clean, reliable energy, the challenge lies in getting those products into the hands of the customers. India’s poor infrastructure and connectivity makes last-mile distribution particularly costly and challenging for energy enterprises serving low-income customers.

The innovation

Frontier Markets resolves supply chain challenges as well as keeps customers informed and assured of the value of new high-quality solutions and providing after-sales service to ensure customer satisfaction and retention. The company partners with several trusted retailers that sell energy products such as solar lanterns and home systems. By leveraging a growing network of 185 existing brick-and-mortar stores, Frontier Markets can improve access and achieve rural penetration.

The impact

The company has sold more than 20,000 products across the state of Rajasthan and is projected to impact nearly three million lives by the end of 2019.