Growing Prosperity: Developing Repeatable Models to Scale the Adoption of Agricultural Innovations

The executive summary outlines the transformative potential of innovations like microdrip irrigation, drought-resistant seeds, and asset-backed microloans for smallholder farmers in the developing world. It highlights the challenges faced by pioneer firms in introducing these innovations and emphasizes the need for sustained adoption to achieve scale. The paper aims to bridge the gap in literature by focusing on the interaction between farmers and pioneer firms, providing insights into strategy, operating models, and the broader market context. The intended audience includes management teams of agriculture-focused pioneer firms, with a focus on supporting their scaling efforts through philanthropy and strategic partnerships.