Kash Rangan

Kash (Kasturi) Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is one of the co-founders of the school’s Social Enterprise Initiative. He has been on the Harvard faculty since 1983. Rangan has co-authored several books, which include: Going to Market, which deals with distribution systems for industrial products and Business Marketing Strategy, which presents approaches for managing industrial products and markets over their life cycle. Rangan’s acclaimed book, Transforming Your Go-to-Market Strategy, presents a unique three-step framework on how to change and evolve a firm’s go-to-market strategy. 

In addition to his interest in Business Marketing, Professor Rangan is actively involved in studying the role of marketing in nonprofit organizations, and specifically how it influences the adoption of social products and ideas. He has written a number of case studies and articles on the topic. He served as one of the founding co-chairs of the Social Enterprise Initiative at Harvard, whose faculty study the challenges of nonprofit management. His work focuses on strategy development and performance measurement in nonprofits, and other organizations engaged in social enterprise. Before entering academia, Rangan held several sales and marketing positions for a large multi-national company in India. Rangan has engaged in a variety of executive education programs, consultancies, and advisory activities for numerous commercial and nonprofit enterprises.